on may 15, 2015 the National Council of Ukraine on television and radio broadcasting was signed the first act of industry self-regulation of pay TV — Memorandum on the protection of minors when providing software services. Datagroup company has supported the initiative by signing the relevant document together with the main representatives of the Ukrainian market of software services.
the Key position and the primary objective of the document is compliance with the European principles for the distribution of software services that can harm physical, mental or moral development of children and adolescents in accordance with the EU Directive on the provision of audiovisual media services. The Memorandum is an act of self-regulation of the Ukrainian pay-TV industry, which established strict rules for broadcast television programs or their fragments.
Datagroup has committed itself to limit the broadcast of programmes containing any elements that can adversely affect physical, mental and moral development of minors, including those containing pornographic or gratuitously violent. In the framework of the signed Memorandum, the providers of software services has agreed to take appropriate steps to safeguard and protect minors from viewing adult content. Stream or the retransmission on the territory of Ukraine may be in coded form or a time limit from 24:00 to 4:00 PM. The Memorandum also determines the conditions for advertising and informing consumers about the possibility of ordering such services for a fee.
the Memorandum was supported by the representatives of the associations of service providers and other market participants of program services: the Association of rights holders and content providers, Telecommunication chamber of Ukraine, Association "Ukrteleset", Union of telecommunications operators of Odessa and Odessa region, Ukrainian Association of cable television operators and teleinformation networks, cable TV Union of Ukraine, Internet Association of Ukraine, the company "Will", online cinema Megogo. net; company "vision TV", "Viasat", and other enterprises program service providers and distributors of TV channels.
text of the Memorandum can be found on the website of the National Council of Ukraine on television and radio broadcasting
nrada.gov.ua.
the retail market for TV services company "Datagroup" provides under the trademark "Domashniy Telecom". Today, the company serves 315 thousand Retail subscribers in 53 cities of Ukraine and is among TOP 5 key players of retail broadband access. The subscribers of "Home Telecom" unable to connect to the Internet, telephony and TV via Triple play network, one operator.
