March 27, 2015, the national telecommunications operator "Datagroup" has summed up the results of work in 2014. Despite the crisis phenomena in economic, political and social spheres, the operator managed to increase revenues compared to the same period in 2013.
2013 | 2014 | |
EBITDA, mln UAH | 244,2 | 253,3 |
Profit, mln UAH | 36,1 | -51,1 |
Net income, excluding VAT, mln, UAH | 628,4 | 715,5 |
In the current economic and political conditions of falling profits is not is something critical. This is the result of the loss of business in the occupied areas and the instability of the national currency. The Telecom industry is heavily dependent on the exchange rate. We only at the end of 2014 began to revise the tariffs for wholesale and corporate customers in upwards, though they pay for international traffic on the current exchange rate. Also not forget about capital costs. Import substitution in the telecommunications and we have to buy the equipment for foreign currency",— commented on the financial results for Maxim Smelyanets, General Director of" Datagroup".
According to a short-term strategy of Datagroup, 2015 not will be a year of financial growth. The operator's manual will work for the stabilization of the restructuring of foreign exchange obligations, optimization of tariff policy in the organization inter-operator segment, the revision of the procurement policy and logistics.
despite the influence of the macroeconomic situation, Datagroup increased its market share in three market segments:
2013 | 2014 | |
data transfer Market | 42% | 46,5% |
inter-operator market | 28% | 34% |
Satellite communications | 86% | 88% |
Particularly significant in 2014 was the growth in inter-operator segment. This trend started 2-3 years ago and dynamics of stably maintained.
Datagroup continues to grow and on the retail market. At the end of 2014 under the brand name "Domashniy Telecom" is connected 320 thousand subscribers of them 220 thousand Internet users and television and 100 — telephony. ARPU level remains unchanged — 65 UAH
In November 2014 the post of General Director of Datagroup Oleksandr Danchenko left, who led the company since its founding. His position was taken by Maxim Smelyanets, formerly Deputy General Director of "Datagroup".
